Back to news 21 October 2002 Speedibake Launch New Packaging Speedibake has launched new food service packaging designed to help raise the profile of the brand and represent the company's reputation for quality and leadership in the food service industry. The striking new packaging consists of a sturdy box, carrying the distinctive two-colour Speedibake logo on a white box. The product category and content - bakery sweet treats (including doughnuts, muffins and cakes), French and speciality bread, and garlic bread - is marked clearly on each box, making them easy to identify and store. As well as bar codes, storage instructions and preparation guidelines are clearly printed on each pack. The boxes have been produced in a variety of sizes to suit individual product ranges and ensure contents are well protected during transport and storage. Marie Gawley, Senior Product Manager, comments: "Speedibake is one of the leaders in the industry and we were looking for packaging with a strong clear image, that would both protect the product and stand out among other packaging. We feel this impressive design, raises both the company and the brand profile." Speedibake is one of the UK's leading bakery companies. The company has a continuing programme of research and new product development aimed at the foodservice industry and is looking to work more closely with foodservice operators to offer the support they need. This means providing the right range of core products as well as the back up they require, including portion costings, technical advice and serving suggestions. According to Marie Gawley: "Speedibake is one of the UK's leading frozen bakery companies and is a 'one-stop shop' covering sweet treats like muffins, doughnuts and pies; garlic and filled breads and speciality breads. When it comes to bakery products, the quality and breadth of offering makes Speedibake the number one choice in bakery for the foodservice sector."